Marketing and Communications Manager

Deadline: 31 May 2024

Overview and Application Details

Are you passionate about whole-person care, have a special interest in Integrative Medicine and are aware of the politics of healthcare?

We are looking for someone who can communicate some of our key messages and support the growth of our vibrant not-for-profit social enterprise. We deliver a range of education and clinical services across Bristol and the South West, and are reaching a global audience through our online services.

We are looking for a dynamic and enthusiastic new team member, to work alongside our Digital and Content Marketing Manager, to support the delivery of our Marketing and Communications Strategy. The successful candidate will use their skills to raise the profile of two organisations that are working in strategic partnership to widen access to Integrative Healthcare. This will include creating innovative and engaging content, generating engagement with new and existing audiences, managing social media content, creating and distributing promotional materials and maintaining databases.

Together with our Digital and Content Marketing Manager, you will work alongside our Core Team. We have a dynamic and hardworking team who are passionate about our vision to transform the future of healthcare to a broader Integrative Medicine Model, and would love someone with these skills to join us.

The role is for 30 hours per week. Hours can be worked flexibly but must include core meetings and events. We are based in Pill, just outside Bristol at Ham Green House, surrounded by beautiful gardens. Parking is free, bus connections work well and covered bike storage is accessible. We would like the applicant to come and work from our offices, but there will be an option for some flexible working.

Please send your CV and cover letter outlining how you meet the requirements of the role to our Business Development and Operations Manager: chantal.enders@ncim.org.uk (if you do not submit a cover letter your application may not be considered).

As part of the application process, we would also like you to write a short paragraph on how you would describe Integrative Medicine, and why you think it might be an important part of future healthcare services.

Contract: permanent
Hours: 30 hours per week
Salary: £21,450 (pro-rata), (£26,812.50 – full-time)
Benefits: flexible working hours, workplace pension, 20% discount on NCIM services, free parking

Please send your CV, Covering Letter and short paragraph to our BDOM: chantal.enders@ncim.org.uk

Application deadline: Friday 31 May 2024
Interview date: Friday, June 2024. exact date to be confirmed


The National Centre for Integrative Medicine (NCIM) is a not-for-profit social enterprise with a vision to support the transformation of healthcare to a broader Integrative Medicine (IM) model that combines conventional, lifestyle and holistic approaches to improve health and wellbeing, for clinicians, clients, and communities.

NCIM has four pillars of delivery:
  • Wellbeing: Consultations and courses with our Integrative Clinical team, online and in-person
  • Education: IM qualifications and CPD for healthcare professionals
  • Community: Creating social impact through funded workshops and low-cost appointments
  • Membership: Transforming healthcare together through our Society for Integrative Healthcare

Our wellbeing and community services support access to a wide range of integrative healthcare approaches with a multidisciplinary Integrative Clinical team. Fundraising activities and partnerships with like-minded charities means we can offer low-cost and free-to-access courses (dependent on funding available).

Education is also a key part of NCIM’s mission to create change. As an accredited teaching centre, we deliver a range of education programmes for healthcare professionals, including a two-year master’s Level 7 Diploma in Integrative Healthcare and Foundation and Advanced Training in Medical Homeopathy. We have also just launched a third year, with a focus on research and setting up in practice.

In 2023, NCIM started working in strategic partnership with the Health and Wellbeing Trust (HWT), a charity that is passionate about widening access to Integrative Healthcare and shares many of NCIM’s values. Together, we are fundraising and working with partnership organisations to activate the eLearning platform which offers a range of accredited Integrative Healthcare courses, with the aim of being the go-to platform for healthcare professionals and interested members of the public who want access to affordable, high-quality, accredited courses with experts in their field.

Job Purpose

To support the delivery of NCIM’s and HWT’s Marketing and Communications Strategy, helping us to raise NCIM’s and HWT’s profile and support business growth, which includes:

  • Creating innovative and engaging content
  • Generating engagement with new and existing audiences
  • Managing HWT’s social media content across a range of channels
  • Creating and distributing promotional materials
  • Collecting data and maintaining databases

You will work alongside NCIM’s Digital and Content Marketing Manager and other core members of the NCIM team, including the HWT Project Team, who are leading on the development and growth of the HWT eLearning platform. You will report to the Business Development and Operations Manager (BDOM).

Key Responsibilities 


1. Support the Executive Team to implement NCIM’s annual marketing and communications strategy, including:

  • Overseeing digital marketing campaigns and promotions which include informative pieces, and organic, boosted and paid-for adverts, co-ordinating across organisations with support from NCIM’s Digital and Content Marketing Manager
  • Keeping NCIM’s website content up to date, working closely with the BDOM and Website Developer and IT Manager
  • Drive growth through Search Engine Optimisation (SEO)
  • Contribute towards management of Society for Integrative Healthcare (SIH) website and content
  • Support the administration of the Society for Integrative Healthcare Membership 
  • Support the delivery of events (website event page, coupons, uploading events to SIH)
  • Support the preparation of presentations (i.e. event slides)
  • Create and distribute promotional material for webinars and other events
  • Produce ’printed’ marketing materials (i.e. flyers) across all NCIM services
  • Maintain and build NCIM marketing contact lists, ensuring all NCIM databases are up to date
  • Ensure that all marketing and communications comply with NCIM brand
  • Together with NCIM’s Digital and Content Marketing Manager, and IT Manager where appropriate (Google Analytics), evaluate marketing and communication activities and collate reports for the Exec Team 


2. Support the Project Team to implement HWT’s annual marketing and communications strategy, including:

  • Preparing written and video content that can be used on social media, digital marketing campaigns, blogs, newsletters, webinars, etc., with a focus on HWT, but co-ordinating across organisations with NCIM’s Digital and Content Marketing Manager
  • Producing highly engaging content that promotes audience interaction
  • Monitoring and managing interactions across all of HWT’s social media platforms
  • Scheduling content for digital marketing campaigns and promotions that offers consistent messaging
  • Contributing to development of social media strategy to increase traffic to social media platforms and HWT website, including analysing results of strategy, reassessing and updating
  • Overseeing social media activity, including digital marketing campaigns and promotions, which include informative pieces, and organic, boosted and paid-for adverts, and summary analytics
  • Setting up Google Ads
  • Keeping HWT’s website content up to date, working closely with the HWT Project Leads, Project Manager, Administrator and IT Manager
  • Produce ’printed’ marketing materials
  • Maintain and build HWT contact lists
  • Ensure that all marketing and communications comply with HWT brand
  • Evaluate marketing and communication activities and collate reports for the HWT Board  

Whilst the purpose of this role should remain constant, the duties and responsibilities may vary according to the needs of the organisation. The job holder should therefore retain a flexible approach to the duties and responsibilities and be prepared to undertake such tasks as may be required. 

Key Area Essential Desirable
Education & Training
  • A degree in English, Digital Content, Communications, Marketing, Advertising or equivalent
  • Evidence of CPD
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of an organisation’s range of services
  • Inspired copywriting skills across different platforms – print, web advertising, email marketing, direct mail, blog posts and social media campaigns
  • Optimising content for search engines and lead generation
  • Analysing the performance of marketing strategies and campaigns
  • An understanding of the importance of brand
  • Excellent written and verbal presentation skills
  • Organisational skills
  • Excellent computer literacy and typing ability
  • Leaflet design / use of canva or similar design packages
  • Mailchimp / Sender marketing
  • Social Media advertising and improving social media presence
  • GDPR / Data Protection Training
  • Basic DBS check
  • Safeguarding Level 1 training
  • Experience of working in a clinical /  academic setting
  • Experience with WordPress websites
  • Database and spreadsheet management
  • Interest in / knowledge of Integrative Medicine
  • Awareness and understanding of social enterprise
  • Understanding of small business operations
Personal Attributes
  • Able to build and maintain relationships at all levels
  • Accountable and able to use initiative and take responsibility
  • Able to maintain confidentiality
  • Willing to work as part of a team
  • Able to remain calm under pressure and prioritise workload
  • Methodical and logical approach to performing tasks
  • Honest and reliable